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Why ‘story map’ users?

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Why 'story map' the user?

What is user story mapping?

User story mapping is a visual exercise to help product development teams better understand their target consumer by establishing the major tasks customers will perform while using the product. This can allow the development team to ensure the product will be beneficial to the user’s needs and help to identify any challenges with the product’s functions before they create it. The product manager often creates the user story through detailed user personas, they establish from customer interactions, to better the product’s functions and overall development.

Understanding the customer's perspective.

Developing a user story map can help businesses find any flaws or challenges in the product design. This is because the user story map allows companies to walk through the use of the product from the customer’s perspective, allowing them to understand any problems or inconveniences the customer may face. Being aware of these problems before they create the product can allow companies to adjust their action plan accordingly.

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